Authentic Brands Closing Juicy Couture Stores

In Marketing, What's New, Industry News by Just Style

juicy coutureNew York–Authentic Brands Group says it will close all of its Juicy Couture brand’s U.S. stores as it plans an overhaul of the business.

The company said the existing Juicy Couture stores would be closed this year, to be replaced by new concept retail outlets in the United States and Canada, starting in 2015.

The new stores would target “key, high-traffic” locations such as New York, Los Angeles and Vancouver, Authentic Brands said.

Multi-Dimensional Strategy

In addition, the company will expand its existing international retail roster of nearly 200 outlets, opening another 127 stores and shop-in-shops over the next five years in major cities.

“Authentic Brands Group is committed to driving a comprehensive, multi-dimensional strategy to expand Juicy Couture across our international markets and to re-energize the brand in the U.S. and Canada,” said Jamie Salter, Authentic Brands chairman and CEO.

Meanwhile, Juicy Couture’s Black Label Collection is set to be expanded through a number of partnerships, including those with Steve Madden for footwear, and with Swimwear Anywhere for swimwear.

The company is also relaunching the Juicy Couture e-commerce and brand website to include items from the Black Label Collection.

Authentic Brands bought the rights to the Juicy Couture name for $195 million in October last year from former owner Fifth & Pacific Companies, since renamed Kate Spade & Co.

Authentic Brands Group is a brand management business that licenses to other companies. It owns the rights to the Marilyn Monroe, Elvis Presley and Muhammad Ali names, along with a number of apparel brands, including Hickey Freeman and Hart Schaffner Marx.

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