New York–AccessoriesTheShow (ATS) and Accessories Magazine are joining forces! Both owned by BJI Fashion Group, the collaboration between these two industry powerhouses will be even greater than the sum of the parts. This new partnership—beginning with the January ATS show—will offer exhibitors and attendees an enhanced trend and buying experience at the January 10-12 show at the Javits Center.
“Accessories is thrilled to work with AccessoriesTheShow in this new collaboration,” says Lauren Parker, Editor-in-Chief of Accessories Magazine. “We scrutinize the market each season and are experts in discovering what’s new, what’s hot and what is going to be successful for retailers. We look forward to conveying January’s trend highlights to retail buyers and showing them AccessoriesTheShow through our eyes.”
This will be done in three ways.
First, Accessories Directions Trend Forecasting—the trend service branch of Accessories Magazine—will curate a series of trend vignettes to help buyers know exactly what’s hot for the season. Each vignette will represent one of the 5 Big Trends as put forth by Directions’ Spring/Summer 2016 Trend Report.
The ATS and Accessories Magazine teams will be selecting show items for each of the 5 Big Trends for Spring/Summer 2016:
- 70s Drifter (denim, suede, fringe)
- Modern Hibiscus (florals)
- Zen (minimalist architectural)
- Techno Sport (athleisure, graphics, colorful kitsch)
- Military March (Americana and military elements).
The trend vignettes will be on display for the duration of the show, with each item’s brand and booth number clearly marked for the retailer’s benefit.
The concept and collaboration lets retailers see how key designers have interpreted the hottest trends at the show.
Second, Accessories Magazine and Accessories Directions Trend Forecasting will have a lounge presence to offer magazine and trend service subscriptions and walk people through what each offers.
Accessories Directions Trend Forecasting offers 5 Big Trends Reports (2x a year); Jewelry Trend Reports (2x a year); Handbag Trend Reports (2x a year); Trend Webinars (2x a year) and more. Each report on the 5 Big Trends offers Trend Boards, Pantone Colors, Prints/Patterns/Materials, Apparel Looks, Key Items and Trends by Accessories Classifications.
Visitors will be able to view an older webinar to see the format, as well as purchase trend reports on site.
Third, the Accessories Magazine team will continue its practice of taking stylish Instagram photos during the show (@accessoriesmag) both of product and show activity at the most popular booths.
In addition to the running daily Instagram feed, highlights will be pulled into a post-show wrap up. This report will then be blasted out in the magazine’s daily newsflash, housed online at www.accessoriesmagazine.com and also sent to buyers/exhibitors as part of AccessoriesTheShow’s email blast. It will also be recapped in the March issue of Accessories.
MEET THE TREND DIRECTOR
This collaboration will also give retailers the opportunity to meet the Accessories Team, including Trend Director Courtney Ignelzi. Courtney will be at the booth to walk retailers and designers through the offerings at Directions on Sunday, January 10, 2016 from 1 p.m. to 2 p.m.; and again from 4 p.m. to 5 p.m.
“In an industry that moves so fast, it’s crucial that designers use forecasting reports when developing their next season,” says Courtney Ignelzi, Accessories Magazine’s Trend Director. “While we forecast the Spring/Summer 2016 trends over a year ago, it’s great to see them come alive at the trade show.”