Armani Going Fur-Free

In Fashion, News, What's New by Marilise Gavenas

backstage armani

Swakara jacket shown backstage at Armani Ready-to-Wear 2016

That organdy-trimmed swakara jacket that Giorgio Armani showed for Spring 2016 (above) will be among the last furs—ever—to appear under the Milan designer’s label.

Earlier today, the Armani Group announced that, starting with the Fall/Winter 2016 season, all collections will be fur-free.

The announcement was made in agreement with the Humane Society of the United States and the Fur Free Alliance, a coalition of over 40 animal-protection agencies.

This morning, a spokesperson quoted the designer as saying: “Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

Armani Fur 2007

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