The Anna Sui Guide to Extending Brand Reach Through Collaborations

In The Daily Scoop by Accessories StaffLeave a Comment

For some collaborations are sidelights to extend a brand, for Anna Sui collaborations have a starring role. The designer’s not-so-short list of partnerships includes Starbucks, Hush Puppies, Target, Ford, Tumi, Frye, Fila, O’Neill, Samsung, Mattel, Coach, T-Mobile, FitFlop, Opening Ceremony, Victoria’s Secret and Vogue. In the last month alone, she’s teamed up with three more: Macy’s (with a capsule collection), PB Teen (furniture) and Bed Stu (footwear and handbags). Read more at Glossy.