‘American Woman’ is a Fun ’70s Fashion Infused Romp

In What's New, Industry News by Lauren Parker, Accessories Magazine

Ready for some ’70s TV inspiration? Toss our your stereotypes of mad clashing prints and exaggerated groovy bell-bottoms. The “American Woman” series, which kicks off on Paramount Network on June 7 and stars Alicia Silverstone and Mena Suvari, puts the clothing in a secondary, albeit still important, role.

The comedy/drama is about a housewife in 1970s Beverly Hills who has to navigate making it on her own as a single mom of two (after some bad husband behavior). It’s actually inspired by the childhood of Kyle Richards, the co-executive producer and star of “The Real Housewives of Beverly Hills.” It’s about three friends navigating their independence amid the rise of second-wave feminism in the 1970s.

“The one thing I wanted to do — as did the show’s creators — is have these clothes fade into the background,” costume designer Judy Gellman told Variety. “I didn’t really want to have to be like, ‘Hello, here’s all the iconic looks from the ’70s. We’re checking them all off so that you can see we’re showing you the period accurately. My aim is to help the actors find their characters. It’s their job to show the audience who they are and walk [viewers] through that story.”

The series is filled with authentic accessories vintage designer labels like Halston and Pierre Cardin, all sourced authentically from vintage dealers or on sites like eBay. These three pals like to drink poolside and enjoy some girl power, so we can expect fashion to take a central role.

So grab some girlfriends, a Harvey Wallbanger, and schedule weekly viewing parties of the easy-breezy (yet still deep) “American Woman.” With 70s fashions so prevalent on the runways, you’ll be glad you did.

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