American Apparel Brings Pop-Up Warehouse Sale to NY

In What's New, Industry News by Accessories Staff

Los Angeles and New York—American Apparel, the specialty retailer known for making and selling its own Made in USA apparel and accessories, hopes to boost sales this holiday season with the opening of its first ever pop-up warehouse  in New York City.

Located at 766 Avenue of the Americas (Sixth Avenue) at West 26th Street, the nearly 24,000 square foot temporary store will be trying to sell “more than 160,000 garments at up to 90% off for 11 full days (Dec 16 to 27).”

“This is the first time we’ve ever put a show this big on the road–almost 20 of our trucks are driving cross-country right now to stock and set up for this sale,” said Marsha Brady, a creative director at the chain. “We wanted to bring something special toNew York Cityfor the holidays and recreate the kind of scale and spectacle that we usually can only do at our actual factory in downtownLos Angeles.”

The retailer reports that more than 50,000 people have attended its warehouse sales in recent months in Los Angeles, London, Berlin, Montreal and Miami. “The New York City sale is set to be American Apparel’s biggest yet, with nearly 10,000 RSVP’d guests,” Brady said.

Besides clearing out excess inventory, the warehouse sale may help the financially beleaguered retailer to gain some momentum among younger consumers who retail analysts said it lost during the recession. The company staved off near bankruptcy earlier this year and in October reported that its third quarter sales grew 5% to $141 million.

Merchandise for sale at the warehouse event includes all categories with “many surprises, unusual product runs, and sizes available. The sale will also be stocked with vintage items, discontinued favorites, overstock, slight damages, circle scarves, and a trove of hosiery.

Attendees are encouraged to RSVP on Facebook: http://www.facebook.com/events/167448383351516/

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