Allbirds Takes a Localized Approach to the Pop-Up Model

In The Daily Scoop by Accessories StaffLeave a Comment

Eco-friendly footwear brand Allbirds is debuting a string of local pop-ups, with its latest at Grand Central Market in Los Angeles. The company  partners with local companies — in the case of Los Angeles, Wexler’s Deli, P.F. Candle Co. and Boyce Studio — to remake their own signature products with Allbirds-inspired details. Read more at Glossy.

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