Over the weekend, Alex and Ani hosted a “Mystic Mobile,” pop-up in NYC built out of a renovated Airstream trailer into a one-of-a-kind wellness experience on wheels. Parked in the city’s Meatpacking district, the event also kicked off the brand’s new awareness campaign, #SymbolRightNow.
Inside the Mystic Mobile, hostesses sat with guests to take them through a quick process that determined the symbol they need on a custom prescription pad. Each guest left with a “soul sachet” containing the bangle with their symbol, as well as a few other small surprises. Outside, meditation pods offered a quick respite from the business of city life.
Take a tour through the Airstream, below: