Alex and Ani Host “Wellness On Wheels” Activation in NYC

In Retail News, What's New by Ann Loynd

Alex and Ani’s Mystic Mobile in NYC this weekend

Over the weekend, Alex and Ani hosted a “Mystic Mobile,” pop-up in NYC built out of a renovated Airstream trailer into a one-of-a-kind wellness experience on wheels. Parked in the city’s Meatpacking district, the event also kicked off the brand’s new awareness campaign, #SymbolRightNow.

Inside the Mystic Mobile, hostesses sat with guests to take them through a quick process that determined the symbol they need on a custom prescription pad. Each guest left with a “soul sachet” containing the bangle with their symbol, as well as a few other small surprises. Outside, meditation pods offered a quick respite from the business of city life.

Take a tour through the Airstream, below:

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