Montreal—Aldo is urging everyone (and their friends) to join in its continued fight against AIDS with the launch of a new fundraising and awareness campaign: #FriendsFight. As part of the #FriendsFight campaign, Aldo will release a special collection of friendship bracelets designed in collaboration with Waris Loves You
Available in red, black, navy and mint, the unisex bracelets—adorned with an arrow charm in antique gold finish—will retail for $5 CAD with 100% of net proceeds donated to Partners In Health, a non-profit organization whose groundbreaking HIV Equity Initiative in rural Haiti revolutionized the way the world approaches and funds diseases of the poor. The #FriendsFight friendship bracelets will be sold in select Aldo stores worldwide and online at www.aldoshoes.com as of Feb. 1.
“We have been committed to the fight against AIDS as far back as 1985, when few were willing to take a stand. It’s a cause very close to our heart and today, more than ever, we continue our commitment to raising awareness and funds to help protect and educate people around the world. We’ve come a long way but the fight is not over yet,” said Aldo Bensadoun, founder/eecutive chairman of the Aldo Group. “This bracelet is an important symbol. It represents friendship and solidarity. It’s an invitation to join together in the fight against AIDS.”
“I always say my inspirations come from love and history,” said Waris Ahluwalia , designer/chief executive of Waris Loves You and House of Waris. “With these bracelets, it’s about standing side by side with friends and loved ones for what’s right and noble, and transforming history together. The arrow symbolizes truth, justice and movement forward, it’s a powerful way to create change.”
Partners In Health provides medical treatment, housing, water, food and psychosocial support to thousands of people living with HIV. By providing social and economic support, PIH address the root causes of poverty and disease, and not just the disease itself.
Aldo has been actively involved in the fight against AIDS for almost 30 years and has raised more than $10 million for international AIDS programs. www.aldoshoes.com/afa