In Industry News, What's New by Lauren Parker, Accessories MagazineLeave a Comment


Amid so much negative news about store closings, here’s some good news.

Aéropostale, a specialty retailer of casual apparel and accessories targeting 16 – 22 year olds, reopens more than 500 doors across the United States.

“Aéropostale’s DNA is inherently free-spirited and appeals to a young audience who seek brands that deliver authenticity,” said Nick Woodhouse, President and CMO of ABG. “We are excited to refresh this iconic brand and introduce our customers to a rejuvenated destination that offers great product and a fun shopping experience.”

“We are excited to reopen more than 500 doors across the U.S.,” said Marc Miller, CEO of Aéropostale. “Our store associates are thrilled for the new Aéropostale and look forward to welcoming new and returning customers into the store.”

Next month Aéropostale will kick off its spring 2017 marketing campaign which will feature all new creative and messaging that reflects the true spirit of the brand. The campaign will reveal the brand’s transformation and welcome its customers to experience the all new Aéropostale in stores, online and through social media. The brand has been revitalized to represent what its customers love most about Aéropostale which embraces a youthful and aspirational energy.


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