ABERCROMBIE & FITCH REBRANDS ITSELF THROUGH A NEW FASHION CAMPAIGN

In The Daily Scoop by Accessories Staff

Abercrombie & Fitch has been undergoing a series of makeover strategies to address lackluster sales. New creative executives have been hired and just recently, the brand has launched a new, more youthfully diverse campaign that is a far cry from the overly sexy ads it was once known for. Read more at Paper

 

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