A to Z: Magid

In What's New, Industry News by Lauren Parker


Larry Rand

Much of what makes a company successful in the fashion business is experience. At Magid, a brand established in 1916, there’s experience in spades. Based in Manhattan, with offices in China and Hong Kong, Y&S, Magid’s parent, is a family-owned business led by Moishe Rand and his four sons Larry, Charles, Ari and Pinny who oversee every aspect of the business. The Rands have been in the apparel and accessories business for decades. Their father, Moishe Rand, has been in the handbag business since 1956, operating his own factory and wholesale business.
The Magid brand is the jewel in the family’s crown, offering for high-quality, on-trend accessories at remarkable prices.

The company offers retailers a one-stop shopping resource for a vast selection of accessories including casual hats, handbags, hosiery, scarves and wraps, hair accessories, fascinators, evening bags and day bags. Magid manufactures accessories for leading department stores including Lord & Taylor, Nordstrom and Belk, as well as bridal and specialty stores across the U.S., Europe and Asia.

Accessories sat down with Charles Rand, vice president, Magid Handbags and Accessories, to discuss the company’s past, present and future.

How long have you been with the company? Since 1989.

What is a typical day like for you? My time is split between developing accessories collections for our retail partners and managing our licensed brands. Our company is an aggressive brand acquisition mode, so on a typical day I am also evaluating new brands for acquisition and potential licensing deals. We have been able to triple the size of our brand portfolio over the past two years, greatly expanding the selection of items and SKUs we offer our customers.

magidCurrently our brands include Magid, Slazenger, Isaac Mizrahi, Jessica McClintock, Rebecca & Rifka and Eye Candy, and the product lines span many accessories categories including hats, handbags, evening bags, scarves, hair accessories, scarves and wraps, gloves, knitwear, and tights and leggings.

What is your favorite part of this industry?

I particularly enjoy the comraderie that has formed from years of working in the industry. Our company, Magid, was founded in 1916 and is a family-owned business and we treat our partners and retailers like family. Honesty and integrity are at the core of our brand values, and we have long-term partnerships that have spanned decades because of the way we conduct business. I truly enjoy the relationships I have developed with long-time customers.

I am also very lucky to be part of a family-owned business. All families should be in business together, it is incredibly rewarding. Also the friendships and partnerships I have built within the Headwear Industry are very important to me. Magid is a Platinum Sponsor of The Headwear Association, which is a 107 year old trade organization. I am the current president of The Headwear Association.

The Headwear Industry is incredibly supportive of one another. We view other hat company’s successes as a win for everyone, because honestly the more people who are wearing hats just means more visibility for our category. Throughout the year Magid works jointly with the top headwear companies in the industry to promote issues like Sun Protection awareness. We also just held our third annual Hat-A-Palooza in Las Vegas, a high-profile event that is co-sponsored by nine different headwear companies. It’s very unique how close-knit the headwear industry is, I don’t see any other industry “competitors” pooling their resources to host a joint celebrations for their retailers.

In addition, I also serve on the board of RCCS, a charitable organization that provides health insurance for families and individuals stricken with cancer. We just held our 13th annual Summer BBQ Benefit and raised nearly $200,000 for the organization this year.

What have been some of the biggest challenges in the market lately? We work with a wide variety of retailers–department stores, independent boutiques, online retailers, luxury stores and discounters. In order to properly serve all our customers we stock thousands of SKUs and we stock both Summer/Winter product year-round. It’s a challenge to maintain such a deep, comprehensive product inventory, but we have built a reputation as a year-round resource for all seasonal accessory purchases.

magid3What are the newest, exciting changes in the marketplace lately? We have seen the demand to drop ship dramatically increase, and we have tailored our warehouse and shipping centers to accommodate all levels of immediate drop shipping. Our customers are incredibly appreciative of our expanded capacity to handle this.

Does your company have any important milestones coming up? In 2016 Magid will celebrate our 100th anniversary and we are starting to plan for a huge celebration at our NYC showroom, special anniversary collections and trunk shows with our retailers and we will also be hosting contests and giveaways on all our social media channels.

Are you launching anything new for Fall/Holiday 2015? We are thrilled to launch the Isaac Mizrahi New York Hat Collection. We have followed this celebrated fashion designer for years, and we love his witty yet classic approach to fashion design.

The new hat collection marries Isaac’s passion for classic American style with his infectious use of bold color. The hat collection includes whimsical wide brims, menswear-inspired fedoras and chic 1960s-inspired caps.

We are also expanding our Jessica McClintock brand, which began as dress hat line. The collection now encompasses a vast knitwear selection including caps, headwraps and scarves. We have also introduced chic new wraps to the collection–in bold Aztec inspired patterns, classic houndstooth designs and fringed bohemian silhouettes. The collection has a cross-generational appeal and the reaction from retailers has been phenomenal.

We just introduced our third handbag collection from Rebecca & Rifka. The affordable, vegan-friendly bag line has been a runaway hit, and the retailers are thrilled with an on-trend handbag line at such a competitive price.

This collection uses faux leathers in bold colors and shimmery metallics, and details such as studs, fringe and laser cut-outs. The line includes everything from classic small purses, to dynamic oversized day bags and sleek wallets. It’s our trendiest bag collection to date, and the lightweight vegan material mimics leather at a fraction of the price point

In terms of styling, what are you focusing on for the Fall/Holiday season? Our hosiery division is rapidly growing, with our trendy take on leggings leading the way. We designed comfortable leggings with skirt overlays in a variety of silhouettes including circle skirts, classic minis and a bi-level skirt. We evolved leggings into a revived fashion item and our retailers are thrilled.

Knitwear is huge, slouchy beanies, infinity scarves and cozy knit headbands that offer a cold weather alternative to a winter hat are very popular. The cap category is in high demand as well, modern feminine takes on classic men’s caps are very popular. We have updated classic men’s cadet and driving cap shapes and added leather, chains, bows, rhinestones and studded embellishments. Some of our retailers have commented that the cap shape is easier than a wide brimmed felt shape for some customers to wear. But the wide brim fedoras in our Isaac Mizrahi line are also top bookers with many customers.

magid2Which designers/runway fashion shows have been most influential for you in terms of planning your Fall/Holiday line? Actually we were really inspired by iconic designs from established fashion houses this year. We used nubby knits, plaids and chain detailing inspired by Karl Lagerfeld and Chanel in the Fall collection. There is also a 90s vibe in our handbag collection. We used studs, chain detailing, leopard and zebra prints and metallic that were inspired by Versace’s iconic 1990s bags and wallets.

Are there any celebrities, bloggers, movies, TV, music festivals, etc., that are driving trends for you lately? We were inspired by the casual layering we have seen in NYC and Paris street style. We also were intrigued by the effortless style of models off the runway, and have we love how young models like Cara Delevingne and Gigi Hadid wear so many caps and beanies. So we were inspired to add a wider variety of knit scarves, caps and slouchy knit beanies in the collection this season. The Southern California bohemian festival style also inspired us to add fringe detailing and tribal-influenced prints to our hat, wrap and handbag lines.

Aug 2015 COVERMagid was featured in Accessories magazine’s August issue: A look at who and what is hot now–in product, brands, stores, pop culture, business, social media, e-commerce, apps, runway trends, technology, startups, museum exhibits and much, much more! 

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