Rent the Runway’s Unlimited service saves women something more valuable than money: their time.
On a Friday morning in August, Sushma Dwivedi, a senior vice president at Edelman, the global marketing conglomerate, bustled around her Harlem apartment in a blue-and-white-striped cotton dress. With her toddler and newborn out with a nanny, Ms. Dwivedi, who was on maternity leave but preparing for a meeting with a senior colleague in a few days, intended to get some things done. High on her list: assessing the contents of a recently delivered dark-blue garment bag.
Ms. Dwivedi, 37, is a member of Rent the Runway Unlimited, a service that, for $159 a month, allows subscribers to borrow up to four pieces of clothing and accessories from a designer-laden library of more than 450,000 items and keep them for as long as they want. If subscribers can’t bear to part with something, they can buy it, generally for about half the retail price. (A cocoon-like wool cardigan from Jil Sander Navy sells in stores for $1,275, but costs $765 through Rent the Runway.) When members buy an item, or return it, via a prepaid shipping label in their garment bag, a spot for something new opens up.
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