MAGIC Report #1: A Few Things We Loved at Project Womens and POOLTRADESHOW

In Industry Experts, What's New by Lauren Parker, Accessories Magazine

Stay tuned for upcoming reports on WWDMAGIC and FN Platform at the Las Vegas Convention Center.

MAGIC is immense, spanning two convention centers and miles of aisles (just ask our step counters) showing the latest brands, new collections and ideas for Holiday and Spring 2019. We prevailed with lots of coffee, stylish walking shoes, camera phone and trusty notepads.  And while there’s always more to reflect upon that can ever fit into a post, today’s accessories report focuses on just some of the things we loved at one of the two convention centers: Mandalay Bay Convention Center at Project Womens (including Stitch @ Project Womens) and POOLTRADESHOW. For more show pictures from this and future shows, please follow Accessories Magazine’s Instagram @accessoriesmag. From a heightened focus on experiences, both inside the booths and in the aisles, the various shows at MAGIC were more fun and educational than ever, with product presented in more immersive situations to drive home the brand message. Here, just a few of the many things that caught our eye.

PROJECT WOMENS

MAGIC Project Womens

SOMETIMES A PHOTOBOMB COMPLETES THE TREND

Nothing was more perfect than this retro striped rainbow sweater walking into our photo of Rebecca Minkoff’s retro rainbow striped totes, clutches and minibags. The 70s styled chevrons and stripes are a burst of graphic happiness, capturing the rainbow trend without going too literal.

MAGIC Project Womens

RETRO TRENDS CONTINUE

If it’s not retro rainbows, it’s retro patchwork, done here impeccably in tonal denim by handbag brand Hammitt. Each bag was a mix of 6 or 7 denim washes, all accented by a retro mustard yellow colored leather pull tab. The collection was a broad mix of fold-over clutches, hobos, backpacks and satchels.

MAGIC Project Womens

YELLOW REMAINS THE HAPPIEST COLOR

We’re putting our bets on Gen Z Yellow to be Pantone’s 2019 Color of the Year. It makes everyone smile, makes 3D florals pop even more, as seen at jewelry company Zenzii, and is beloved by the younger generation. Pantone-approved or not, expect to see lots more of this sunny hue in 2019.

MAGIC Project Womens

BRANDS CONTINUE TO ADD CATEGORY EXTENSIONS…

When you’re at the top of your category game, brands continue to look to brand extensions to continue the growth. Sunglass company Quay Australia has expanded into a whole new classification: bags. The vegan leather line features phone cases, patent leather belt bags and camera bags, all at an accessible retail price of $30 to $69. With a stark color palette of red, white, black and blue, and strap accents of checkerboard and bold words, the line has a strong motocross feel.

MAGIC Project Womens

…AND DIFFUSION LINES

Handbag line Victoire Focx launched a diffusion line called VF x Victoire Focx. Here, founder and designer Constance Victory holds the Niecy bag featuring an Op Art print in hair calf and striking brass rings for handles. There’s also a detachable and coordinating strap in hair calf that can be worn as a belt as well. Suggested retail: $400.

MAGIC Project Womens

EVERY GIRL NEEDS A CROWN

The Yaaas Queen saying might be so 2015, but every woman still wants to feel like a royal. These colorful woven straw crowns from Luxchilas will fill the void of those Coachella flower crowns of yesteryear. Each crown is made in Colombia and wire-wrapped by hand, making them the perfect accent for those Instagram photos. Suggested retail: $75.

MAGIC Project Womens

THERE ARE MORE CREATIVE WAYS TO SHOW SWATCHES THAN SWATCH BOOKS!

Save My Bag, an Italian handbag brand featuring neoprene creations, figured out a way to show color and print options that was much more creative than the standard swatch book. Besides, it’s always hard to imagine those 2-inch swatches as full bags, so using actual-sized silhouettes was smart.

MAGIC Project Womens

AND THE END OF THE DAY, LOVE CONQUERS ALL

We’re not too up on our Latin these days (or any days), but we were happy to learn that amor vincit omnia looks as good written on a ring clutch as it does in meaning.  “There’s so much negativity in the world today, and positive phrases are my little way to protest,” says owner/designer Karin Johnson, who was wearing an ART NOT WAR bag herself.  The hand-printed letters on these items from KBD are great conversation starters, and if you don’t like Latin, there are plenty of other phrases to pick. Suggested retail price, $60. 

POOLTRADESHOW

It’s impossible to walk POOLTRADESHOW without a smile. Featuring emerging designers, many with a snarky sense of humor and offbeat art sensibility, the show is a hotbed of creativity.

MAGIC POOLTRADESHOWMAGIC POOLTRADESHOW

IMMERSIVE BOOTHS ARE WHERE IT’S AT

In today’s age of experiential and immersive retail, it was great to see a brand getting into immersive trade show selling. Camp Collection, a brand of retro camp-themed shirts and ready-to-wear created an actual sleepaway camp bunk at the show, complete with bunk beds, retro photos, and old fashioned camp games on the shag rug.

MAGIC POOLTRADESHOW

OUR SWEAR JAR GOT A WORKOUT

We love walking the aisles at POOLTRADESHOW, because we can swear like a sailor and no one bats an eye. we particularly loved this metal oxidized flask from The Sneerwell, where Salty Old Bastard is a best seller. Retail: $65.

MAGIC POOLTRADESHOW

Trixie and Milo

Bestsellers at Trixie and Milo’s vast array of flasks? You guessed it: F*CK MY LIVER!

MAGIC POOLTRADESHOW

THE ARTIST VIBE WAS EVERYWHERE

If we didn’t realize that we were in the midst of major artists, the collection from designer Kaelen Van Cura of Darling Marcelle drove the point home. The painter takes her skills to jewelrymaking with molds to capture poured resin into dripping necklaces and earrings. Retails: $98 and $118 for the two sized necklaces.

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