St. Petersburg, FL—Summertime is known for its blockbuster movies and one home shopping channel is betting three upcoming box office draws will translate into fashions fans will clamor for.
HSN recently announced a multi-film marketing collaboration with Disney Studios for three highly anticipated films, Maleficent, Cinderella and The Hundred-Foot Journey. The three-film collaboration with HSN spanning two years marks the first time that Disney Studios has enlisted an omnichannel retailer for a comprehensive long-term entertainment marketing alliance.
Inspired by Films
In advance of the release of each film, HSN will create content driven retail events across all platforms: TV, online, social and mobile. These innovative shopping experiences will feature exclusive, curated assortments of products from HSN’s fashion, jewelry, beauty and home categories that are inspired by or reminiscent of each of the three films.
The first HSN event will take place during the days leading
up to the May 30 release of Maleficent, followed by similar events for The Hundred-Foot Journey in August and Cinderella in the spring 2015.
HSN’s 24-hour programming event for Maleficent launches on May 27 precluded by a special preview of the collection on HSN.com starting May 7. The collection will feature jewelry, fashion and beauty products from some of HSN’s top designers, including licensed products from Naeem Khan, Heidi Daus and Amika and additional collections from Giuliana Rancic, R.J. Graziano, Liz Lange, Jean Dousset, Margaret Rowe, and Diane Gilman. Leading brands such as N by Natori, Clever Carriage, and others will also be a part of the collection as well.
Following the May 27 event, HSN will air an exciting series of “Countdown to Maleficent” primetime specials across all of its platforms–TV, online, mobile – May 28 through May 30.
This initiative follows the successful results of HSN and Disney’s earlier film collaborations for The Help in 2010 and last year’s Oz The Great and Powerful. HSN’s collaboration with Oz The Great and Powerful featured approximately 400 products from 50 brands and resulted in the best sales of any HSN movie event to date with more than 100 product sell-outs.