Hoffman Estates, IL—It is often that women can shop for apparel and accessories from the “Sexiest Man Alive,” especially at Kmart. But beginning April 10, Kmart and shopyourway.com shoppers can shop for a “cool vibe” clothing and accessories from the Summer 2014 women’s collection from Adam Levine, the Grammy Award-winning front man for Maroon 5, judge on “The Voice,” and People’s 2013 “Sexiest Man Alive” recipient.
Levine’s debut collection for Kmart was menswear introduced last fall to much fanfare and apparently a hit. Now Levine—who one Kmart merchandising executive referred to as “our Calvin Klein”—has added casual womenswear to the mix.
‘Adam Girl’ Looks
“The best thing about designing a women’s collection is that I was able to create pieces that I would like to see a woman wear,” said Levine. “I was thrilled with how the men’s collection turned out, and it’s been a really cool process working with the Kmart design team to replicate that simple yet sophisticated style for a woman.”
Inspired by the idea of the “Adam Girl,” the collection reflects the “casual and effortlessly cool aesthetic” embodied by Levine. Designed in a vibrant summer palette with a mix of prints, the collection features floral adorned kimono tops, colorful twill shorts, crocheted bralettes, an assortment of denim and accessories ranging from vintage-inspired jewelry to Aztec print handbags. Retails range from $12.99 to $29.99 for apparel and $6.99 to $29.99 for accessories.
Members of Shop Your Way, Sears Holdings’ loyalty program, can follow Levin at www.shopyourway.com/adam to view exclusive messages, photos and videos from the star and have early access to products in the collection.
To further engage shoppers, the musician/new designer will host a “Style Chat” video series on shopyourway.com, giving fans a behind-the-scenes look at the design process and a vehicle to pose questions to Adam regarding his personal style and the development of the line which he will personally answer.