New York—In a fast-paced world, women juggle a host of responsibilities including their careers, relationships, children, hobbies and more. When it comes to balancing priorities in their lives, it turns out that today’s women are confident about their style and lifestyle choices and think fleeting fads like diets and elective plastic surgery are nonsense.
What’s else do women find to be nonsense? Well, No nonsense, the legwear brand made by Kayser-Roth Corp., commissioned an online survey conducted by Harris Poll in February among more than 700 U.S. women ages 25 to 49, in conjunction with March’s celebration of Women’s History Month and International Women’s Day (March 8), and revealed how women define “no nonsense” and their attitudes towards cultural trends.
So What Does “No Nonsense” Mean to These Women?
A majority would describe a “no nonsense” woman as confident (84%), smart (80%), authentic (68%) and successful (66%).
And Which Celebrities Make the “nonsense” vs. “no nonsense” List?
Among those who are aware of these celebrities, Kerry Washington (91%), Emma Stone (90%), Jennifer Lawrence (85%) and Tina Fey (71%) topped the list of eight celebrities given as “no nonsense” types of women.
Miley Cyrus and Kim Kardashian (89% each) tied for the top spot in the “nonsense” category, followed by Barbie (70%).
Today’s Woman Doesn’t Apologize For Keeping it Real
Is Secure About Her Style Choices: Many women age 25 to 49 don’t agonize about getting dressed and ready for their day. When asked if picking out what to wear takes more time than they wish it did when getting ready, 73% said no.
Makes Smart Choices When Stocking Her Closet: 83% think it’s nonsense to overspend on trendy fashion purchases.
Likes What She Sees: 69% of these women think it’s nonsense to have elective plastic surgery done.
Enjoys and Indulges: 76% of these women think it’s nonsense to go on trendy diets.
What Would Busy Women Trade For More Time with Loved Ones?
The survey revealed that more than half of women age 25-49 (54%) don’t feel they get enough time with their family and friends. So what would they be willing to give up for an extra week of vacation with their family or friends?
An overwhelming majority (95%) would be willing to give up at least one thing for one month.
Specifically, 69% would give up alcohol for a month, 65% would give up social media for a month and 58% would even give up makeup for a month.
“Conducting this survey allows us to learn what’s important to real women ages 25-49, our core demographic, and to better serve this generation of no nonsense women.” said Julia Townsend, executive vice president/general manager at Kayser-Roth. www.nononsense.com