Santa Monica, CA—San Francisco-born designer Erin Fetherston introduced her first namesake collection at the Paris couture shows in 2005 to critical acclaim. She went on to receive the 2007 Ecco Domani Fashion Foundation Award and was a finalist in the 2007 CFDA/Vogue Fashion Fund.
Now Fetherston hopes to find new acclaim in the jewelry market with a collaboration with JewelMint, the online fashion jewelry site. The collection, Erin Fetherston X JewelMint, is the third such exclusive collaboration in JewelMint’s Studio Series, an ongoing collaboration program designed by some of fashion’s most coveted names. Previous collaborations were with Richard Chai and Giles & Brother.
Reinterpret Classically ‘Girly’ Symbols
The limited edition collection is comprised of 10 pieces each priced at $29.99 and consists of two necklaces, four rings, one headband, two cuffs and one bangle set. The designs, in rose gold and gold finish, evoke Fetherston’s signature feminine and whimsical style with a nod to the upcoming Valentine’s holiday. Fetherston’s pieces incorporate traditional icons including bows, hearts, and Cupid’s arrow.
“I wanted this collection to reference iconic ERIN style in a bold and modern way. I took a subversive approach to signature elements like bows, hearts, tassels, and kitty ears, playing with scale and perspective to give the pieces an edgy point of view,” Fetherston said. “I wanted to challenge myself to reinterpret classically ‘girly’ symbols in a fashion forward, innovative way; that lead me to consider hearts, arrows, and animalia for the various motifs.”