Commerce, CA/New York—Marika, the shape-enhancing activewear and yoga brand belonging to FAM Brands, is expanding its accessories presence once again. This time with a multi-year licensing agreement with Stone Mountain Accessories for women’s sportbags and handbags.
The first collection to be produced under the Marika label will ship to retailers for an August debut date.
‘A Growing Category’
“The Stone Mountain team is excited to license the Marika activewear and yoga brand name for sportbags and handbags and looks forward to our product debut and long-lasting relationship,” said Kenneth Orr, president/ceo at Stone Mountain. “The category is growing and we have designs in the works that will work well into the lives of today’s multi-faceted consumer.” Orr projected the collection to reach sales of $3 million for 2014.
The new collections will follow Marika’s emphasis of function, performance and design aesthetics, including signature details and themes that differentiate the brand from the competitors. Nylon, rip stop nylon and canvas, many with PVC trim, will be the core materials for a collection consisting of large totes, duffels, gym bags, yoga bags, messengers, backpacks, cinch-sacks and cross-body bags. All bags will be hands-free, lightweight and very durable.
The intention of the Marika bag line is to reach active women who want a functional and fun bag that fits today’s lifestyle, traveling from home to work and/or the gym, said John Spotts, executive vice president, international business and licensing at FAM Brands
Retail price points are expected to range $25 to $65.
The new licensee will enhance the brand’s expanding portfolio of licensees and complement Marika’s active apparel. Last month, the brand had announced multi-year licensing agreements with Wiesner Products Inc. for women’s hosiery and with SG Companies for women’s footwear.
Founded in 1985, FAM Brands is a privately held company that manufactures branded and private label apparel under brands such as Marika, Balance Collection, Zobha, TEHÁMA, Peace and Pearls, Bally Total Fitness and now La Vie Jet Sette as well as licensed products featuring such labels as The Limited and Eddie Bauer. Marika, which was launched in 1982 with more than $3.5 billion in retail sales, boasts 17 patents and is known for its attention to design, quality and affordability.