One, her eponymous company just launched a line of jewelry, featuring the brand’s same upscale aesthetic applied to her signature footwear and handbags. Two, Elaine Turner breaks ground in the Big Apple with her first Manhattan boutique (her first in New York but the sixth for the brand).
“I’ve had my sights set on New York for the past several years,” says Elaine Turner, who is eager to bring her “Texas Glam” look to New York shoppers. “It’s been a dream of mine to extend my brand to the most influential and diverse city in the world.”
Pulling design inspiration from her handbags and shoes, Turner’s first collection of jewelry is ready for sale. Named after 11 important women in her life, most notably her mother Marlaine according to her blog, the jewelry pieces capture the brand’s upscale mix. The bamboo hoops are named after her nine-year-old daughter Marlie. Bamboo motifs, Tiger’s Eye and gold are key elements. Retails range from $98 for earrings to $348 for an intricate bib necklace.
Giving back is also a mainstay of Turner’s business philosophy, and the New York store—as with all the stores—is set up to host cocktail parties and charity fundraisers. In fact, at the opening night of the Upper East Side boutique, 10% of proceeds from the night’s sales went to the Alzheimer’s Association.
For Breast Cancer Awareness month last October, Turner introduced a year-long BCA campaign donating 10% of the profits from the Bella clutches and wrap bracelets (featuring a stylized Breast Cancer ribbon) to the Stehlin Foundation for Cancer Research through September 2014. The campaign applies online and in Elaine Turner stores.