New York—Looking to expand on the growing Latino fashion market, Macy’s announced last week that it had signed a multi-year agreement for an exclusive apparel and accessories brand inspired by Thalía, an internationally recognized actress, recording artist, music producer, author and philanthropist.
The new brand, which will be called Thalía Sodi, is expected to launch in 300 Macy’s stores nationwide and on macys.com in spring 2015 with dresses, tops, pants, shoes and jewelry. Additional categories are expected in future years.
“Thalía is one of the biggest stars on a global stage—a favorite artist and personality not only in the Latino community, but among fans everywhere who love her music, her style, her passion and her charisma,” said Terry J. Lundgren, chairman/ceo. “When it comes to fashion, Thalía is a trendsetter for Latinas who love to step out and stand out in a way that is flirty, fun, vivacious and put together. Hispanic women are one of the fastest-growing consumer segments in America and already important customers for Macy’s in major markets across the country. With this new Thalía Sodi brand, sold only at Macy’s, we will have an even stronger fashion offering that directly addresses the style, fit, and color preferences of this customer.”
‘Queen of the Soap Operas’
Thalía Sodi merchandise will be designed and produced by Macy’s Private Brands organization based on Thalía’s viewpoint and lifestyle. She will provide robust marketing support, including serving as the brand’s model, spokeswoman and advocate.
“This new fashion venture of apparel and accessories has been a longtime passion of mine and I can’t wait for my fans and women from all over the world to wear my collection,” said Thalía.
Born and raised in Mexico City and now a U.S. citizen, Thalía began performing at age 9 and first gained attention with the group Timbiriche. She launched her career as a solo artist in 1990. Since that time, she has sold more than 40 million records worldwide, and collaborated with musicians from Tony Bennett and Michael Bublé to Emilio Estefan and Julio Iglesias. Thalía also has starred in a series of telenovelas broadcast in 180 countries, with a viewership of more than 2 billion people, earning her the nickname of “the queen of soap operas.” She has hosted a network radio show in the United States and authored four books, including her recent children’s book entitled, Chupie: The Binky that Returned Home. Among her philanthropic ventures, Thalía has been a strong voice for the March of Dimes. This fall, Thalía was featured in Macy’s Hispanic Heritage Month events across the country.
Thalía, who is a mother of two children and married to music mogul Tommy Mottola, was awarded last week with her own star on the Hollywood Walk of Fame.