“It’s an investment. If every adult in America spends just $10 on December 2, that adds up to $2.4 billion dollars. Not bad for a day’s work,” say the founders of “Makers Monday,” which hopes to promote a new renaissance in American manufacturing.
Spearheaded by Shinola, the U.S. brand that hired and trained workers to make watches, leathergoods even bicycles in Detroit, Makers Monday will be an annual campaign, celebrated the Monday after Thanksgiving “to support the people producing quality American-made goods and to celebrate their passion and dedication to the craft of making.”
MakersMonday.com, the web portal for the event, encourages consumers to pledge to buy American today, then share that pledge through their social networks, and additionally to share their American-made purchase following the event.
The site will also host a database of American makers and producers as well as provide an opportunity for additional businesses to register. Consumer suggestions are encouraged, making MakersMonday.com an evolving, crowd-sourced portal for all things well designed, and well made in the United States.
Every Monday throughout the year additional content will be added every Monday and shared on social media.
Shinola, once a well-known U.S. shoeshine manufacturer, was resurrected this year and expanded into a lifestyle brand of U.S. made-accessories by Tom Kartsotis, co-founder of Fossil and chairman of Bedrock Brands, a private investment firm.