Seattle—The holidays will be a little brighter for some special children across the country as Nordstrom, New Balance, Shoes That Fit.org and Nordstrom customers who choose to participate come together to once again donate new shoes through the Nordstrom Holiday Giving Tree program
Since 2010, Nordstrom has distributed 33,700 pairs of shoes through Shoes That Fit.org, a nonprofit organization that provides new shoes and other life-changing, essential items to children who might not otherwise have access to them. This year, the company is looking to give 10,000 more
From today through December 24, customers can visit any full-line Nordstrom store or one of 36 participating Nordstrom Rack stores to find tags that list the names and shoe sizes of local children in need of new shoes. Customers are invited to purchase a $10 tag that will help donate one pair of new, New Balance shoes to school-aged kids around the U.S. Tags can be found decorating holiday trees in full-line stores and at the register in participating Nordstrom Rack stores.
“It’s hard to overstate the impact that a new pair of shoes can have on the life of a child. Being comfortable and confident means that children can focus on learning, playing and just being a kid,” said Roni Lomeli, executive director of Shoes That Fit.org. “We’ve been working to address this basic, but important need since 1992. Thanks to the support of Nordstrom and New Balance, we’re able to expand our programs and, ultimately, reach more children who need our support.”
About Shoes That Fit
The mission of Shoes That Fit is to provide new shoes to children in need so that they can attend school in comfort, with dignity and be better prepared to learn and play. Shoes That Fit has earned Charity Navigator’s highest rating of 4 stars and is certified by the Better Business Bureau’s Wise Giving Alliance. www.shoesthatfit.org