New York—When she’s usually at the starting line, there’s a green flag. But on Monday, NASCAR star Danica Patrick started the financial day with a gong—the opening bell of NASDAQ Stock Market to be exact.
It was part of her role as brand ambassador for Sequential Brands Group’s Revo, a performace eyewear brand.
Patrick is one of the most recognizable athletes in the world and drives the No. 10 GoDaddy Chevrolet in the prestigious NASCAR Sprint Cup Series. Patrick will be wearing REVO both on and off the track and will be featured in upcoming brand campaigns. She will be involved in the product development process and is lending her extensive experience with eyewear to add her design aesthetic for the 2014 collection. In addition, she will be featured in the Spring 2014 advertising and marketing campaign, and featured throughout REVO’s social media platforms.
To Appear in Advertising, Marketing Campaign
“REVO is an incredible brand known for its innovative technology and crystal clear lenses,” stated Danica Patrick. “I am honored to be an ambassador for such a renowned brand.”
REVO is the latest of Patrick’s fashion brand connections. She also is brand ambassador for Tissot watches, Alpinestars performance apparel and footwear, and OPI beauty products.
Sequential Brands Group began trading on the NASDAQ Capital Market on Sept. 24, and in celebration of its new listing, was invited to participate in the opening ceremony bell ringing on Monday morning.
Founded in 1985, REVO quickly became a global performance eyewear brand known as the leader in polarized lens technology. REVO sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites.
REVO was acquired by Sequential in July 2013 and is the fourth brand to be added to the company’s portfolio within the past year and the seventh overall.