El Segundo, CA—Latin superstar Paulina Rubio has yet another hit on her hands. But instead of another single on the charts, Rubio bowed her collection of shoes and handbags on JustFab.com this week.
Her debut collection, which is the first collaboration between the Grammy Award-nominated singer, actress, and performer and JustFab, will be available at VIP members-only pricing of $39.95. Her first collection includes 13 shoe and nine handbag styles that reflect her “sexy and fierce onstage look, and her cool and hip off-camera style.”
The styles reflect Rubio’s personal style and include key trends such as sleek, pointy-toed pumps accented with an ankle strap for fashionista types, and tasseled, casual booties for trendsetters. Handbag silhouettes range from satchels with luxe metal details to neutral totes for everyday wear, to “statement-making clutches.”
‘Dressed for the Spotlight’
“Paulina Rubio was a natural fit for the JustFab brand as she’s always dressed for the spotlight; both onstage and off,” said Sandra Diaz, senior vice president of marketing for JustFab. “We are excited to be giving our members a collection with a world-renowned star like Paulina that they won’t be able to find anywhere else.”
“I’m thrilled to be launching my very first collection of shoes and handbags with an innovative brand like JustFab,” said Rubio. “Every piece represents my style: strong, full of personality, and totally unique. With this collection, my style is now accessible to my fans and JustFab members.”
Rubio’s partnership with JustFab will feature two additional fall/winter releases from her collection, with new releases launching in Spring 2014.
As part of the brand partnership, JustFab will unveil a new television advertising campaign featuring Rubio that will begin airing in this month. www.justfab.com.