New York—Henri Bendel has become world renown for touting the latest looks in fashion accessories. But on Tuesday, the Manhattan-based specialty retailer will be touting another cause crucial to New Yorkers: an event to benefit Food Bank For New York City to help end hunger citywide.
Scheduled to be help at Bendel’s flagship location at 715 Fifth Ave. at 56th Street from 6 p.m. to 8 p.m., the event featuring the unveiling of the Food Bank’s exciting new ad campaign and photo exhibit that features 26 prominent New Yorkers from the world of food, fashion, sports, and entertainment, including Mario Batali, Susan Sarandon and Kevin Bacon, who have all proclaimed, “The city is our home. Hunger is not welcome here.”
Iconic New York City locations serve as the backdrop for each celebrity image, which was shot by renowned photographer Melanie Dunea and the series will be seen throughout the city, including in subway stations, NASDAQ and Reuters electronic jumbotrons in Times Square, and in print and digital media. The event culminates Food Bank’s annual Go Orange campaign to raise awareness and support for hunger-relief during September’s Hunger Action Month. (Orange is the color of hunger awareness).
Photos on Display in NY Flagship
Henri Bendel will display the celebrity ad campaign from Tuesday, Sept. 24 to Tuesday, Oct. 1. The store is also making a donation to Food Bank For New York City in honor of Go Orange. Moreover, 10% of proceeds from sales generated on Sept. 24 will be donated to Food Bank, as well as a portion of the sales of the Café Mug Set in all 29 Bendel stores and on HenriBendel.com throughout the month of September.
“Henri Bendel is proud to support Food Bank For New York City in their effort to end hunger in our city. We hope that everyone who passes by our Fifth Avenue window will be inspired by the striking images they see and the important message that ‘hunger is not welcome here.’ and will join this important cause,” said Chris Fiore, president of Henri Bendel.
Celebrity guests scheduled to participate on Tuesday evening include: Chef Mario Batali, Katie Lee, Selita Ebanks, Chef Eric Ripert, Chef April Bloomfield, Chef Anne Burrell, Kelly Bensimon, Stephanie March, Ruth Reichl, Chef Todd English, Chef Andrew Carmellini, Chef Cesare Casella, Chef Brad Farmerie, Chef Hung Huynh, Chef Madison Cowan and Carmen Marc Valvo
Food Bank corporate partners Cabot Creamery Cooperative, jcoco chocolate and Treat House will provide menu items for the evening’s event. foodbanknyc.org.