What do you get when you gather a few creative women to plan a photo-shoot on the blocks of New York City? True Magical Mayhem!! About a week before the Amy Conway photo-shoot, we made sure we were prepared in the office so that everything would run smoothly. The team and I gathered images for inspiration, styled numerous outfits and made sure we had a variety of location options planned.
However, when we stopped trying to play by the book, we wound up finding ourselves all on the same page. Tossing aside the labels, make-up, and fancy clothes, we all agreed that simplicity would produce the best images.