A style from the Taylor Swift for Keds fall collection,

Taylor Swift Bows Second Keds Collaboration

In Industry News, What's New by Jeff PrineLeave a Comment

A style from the Taylor Swift for Keds fall collection,

A style from the Taylor Swift for Keds fall collection,

Lexington, MA—Taylor Swift has another hit on her hands—or should we say feet? The seven-time Grammy award winning, multiplatinum single is reprising her collaboration with Keds on another line of casual footwear (and just in time for back to school).

The collection, which is available starting this month, is larger than her inaugural collection with 17 styles in an array of prints, colors and finished “inspired by Swift.”

“It was really fun to have Keds on the same page as I was on,” said Swift. “The fall collection is easy to wear with a lot of different looks.”

The color palette deepens for fall to rich hues of red, burgundy, navy, aqua, gray, and black. Prints include pearl polka dots, exaggerated florals and bubble shapes; and two new styles feature overlays of lace or sequins. Carried over are the special charms attached to each pair of shoes: a silver heart featuring Swift’s favorite number 13, or a guitar pick in antiqued brass with Swift’s logo inscribed in the middle.

“We captured the modern take on classic American fashion Taylor is known for by looking to pieces from her own wardrobe for inspiration,” said Rick Blackshaw, president, Keds. “From a pearl necklace polka dot print to a really feminine lace overlay inspired by one of her favorite dresses, each shoe reflects a style statement that is uniquely Taylor.”

The Taylor Swift for Keds fall 2013 collection will be available at retailers worldwide, with select exclusive styles on Keds.com, TaylorSwift.com, Nordstrom.com, Nordstrom stores, Journeys.com and Journey stores. The collection retails from $50 to $55.


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