New York—A New York court ruled Tuesday that kate spade new york’s new diffusion brand, Kate Spade Saturday, doesn’t have a brand name that’s too similar to Saturdays Surf NYC, an independent retailer.
Saturdays Surf had complained when Kate Spade Saturday was announced, saying that their names are too similar, their logos look alike and they both sell apparel. However, the judge agreed with Fifth & Pacific Companies Inc., kate spade’s owner, who took the trademark matter to court to avoid any future issues.
“We are happy to announce that the court ruled in our favor. The court’s findings align exactly with what we believe – that both companies and brands can peacefully co-exist in the market,” said a statement from Fifth & Pacific.
Judge: No Cause for Confusion
The judge’s ruling, however, still didn’t satisfy Saturdays Surf NYC, who “believes that confusion already exists in the marketplace with all of the similarities between both brands, and will only become more of a problem as Kate Spade Saturday increases its advertising presence around the globe.”
Launched earlier this year, Kate Spade Saturday is the “younger and more affordable version of big sister Kate Spade.” Saturday offers simple shapes and go-anywhere silhouettes, the company says. “Functionality and utility are key. The collection is crafted with honest materials like crisp cotton, canvas and natural vachetta, brightened with bold colors and strong prints.” The collection includes apparel, handbags, accessories and home furnishings.
Fifth & Pacific told investors in March that the Saturday brand— more than three years in the making — is expected to grow to as much as $275 million in sales by 2016 while keeping the Kate Spade brand “fresh and relevant.”
The Kate Spade Saturday flagship shop opened in March in Tokyo’s Omotesando neighborhood along with an e-commerce site (saturday.jp). Saturday.com, the exclusive distribution point in the United States, was launched this spring. This month, the company introduced four window shopping concepts through a partnership with eBay. The“shoppable” storefront windows allow shoppers to buy accessories and apparel displayed in the windows, 24/7, through a touch-screen.