Stockholm—H&M is showing it still has what it takes to create a high-low fashion collection. The fast-fashion retailer which has worked with the likes of Anna Dello Russo, Versace, Stella McCartney, Matthew Williamson and Maison Martin in the past, announced it would be collaborating with Isabel Marant.
“We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary,” said Margareta van den Bosch, creative advisor at H&M. “She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection.”
Scheduled to be introduced Nov. 14 in-stores and worldwide, the Marant-designed ready-to-wear and accessories will include styles for women, teens and for men. Pricepoints are expected to be in line with H&M’s other designer collaborations.
For Marant is known for her minimalist yet bohemian aesthetic, it will mark her first foray into men’s.
“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honor. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy,” said Marant. “The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.”