Century City, CA–In an effort to get viewers not only to watch their favorite TV show but shop to look like their favorite characters, too, Twentieth Century Fox Consumer Products launched this week “official brand-specific shops” featuring licensed and “seen-on” merchandise authentic to each Fox show.
To kick off the e-commerce enterprise, Fox is starting is four of its most popular shows: “New Girl,” “Glee,” “American Dad,” and “Family Guy.” The new online shops will be offering a more expanded variety of merchandise, starting with apparel, gym gear, pet accessories, home goods and electronic accessories. The stores will also streamline consumer searches with product lines that allow consumers to find multiple products and licensed merchandise all in one shop.
Merchandise ‘Authentic to the Characters They Love’
In addition to fan-oriented merchandise, the official online shops will offer products that are reflective of what the characters from the popular Fox shows may wear or use. For example, in the “New Girl” shop, consumers can find kitchenware reflective of Jess, her personality, and her love for baking. Through an on-demand model, Fox is working to incorporate customizable merchandise where consumers can personalize their purchase, resulting in a one-of-a-kind creation that distinguishes it from any other licensed merchandise in the market.
“Our new e-commerce shops were developed with the intention of introducing a unique and innovative shopping experience to the fans of our television shows and films that will serve as an extension of our Fox brands,” said Morgan Chess, vice president of Digital Strategy & Commerce at Fox Consumer Products. “Visitors will be able to watch the properties they love and then visit our new shops to find product that is not only referential to the films or shows they watch, but also authentic to the characters they love.”
The official shops can be found online at: foxshop.com. And by TV show at:
“New Girl” at Newgirlshop.com
“Glee” at Gleeshop.com
“American Dad” at Americandadshop.com
“Family Guy” at Familyguystore.com