Fairhaven, MA–Call it a meeting of the minds, or at least a melding of two design viewpoints: European and American.
The blend of “European fashion heritage and modern American versatility” is what Brahmin, the handbag company, hopes to achieve with its new halo brand: Brahmin Atelier. Using the same attention to detail Brahmin bags are known for, the Brahmin Atelier collection uses distinctive hardware, iconic rose-colored leather linings, and high end leathers. To retail at $345 to $795, Brahmin Atelier also will be limited: each bag is numbered.
“Expressing yourself with your Brahmin Atelier handbag is really empowering and shows your confidence in your own personal style,” says James B. Bunn, Brahmin’s chief marketing officer. “Brahmin Atelier is the perfect alternative to the recognizability of big, fashion brands, because Brahmin Atelier bags are different, eye-catching, and quite special. We want these limited collections to be really wearable yet look and feel exquisite so that they will become your future heirlooms.” www.BrahminAtelier.com