H&M–the kings of trendy, affordable fashion–presented its Fall 2013 collection during Paris Fashion week at the elegant Musée Rodin.
“It is such an exciting step for H&M’s Autumn Collection to be presented in Paris. The event was magical, staged in a chic environment full of atmosphere,” says Margareta van den Bosch, H&M’s Creative Advisor.
“It was great to see fashion that’s accessible to everyone presented in one of the world’s most important fashion capitals.”
Created by H&M’s design team, the Autumn Collection combined dramatic silhouettes with more decorative pieces into a playful mix.
Watch the video here!