Las Vegas—While AccessoriesTheShow Las Vegas and STITCH are bustling with traffic through Wednesday, come their August editions there will be even more to offer retailers during Las Vegas Fashion Week.
BJI Fashion Group, producers of AccessoriesTheShow (ATS) and STITCH, announced this week that it has formed a strategic alliance with three other Las Vegas trade shows: Agenda, Capsule and Liberty. MRket, BJI’s menswear trade show, is also part of the alliance to be called Modern Assembly.
To be held at the Venetian Hotel/Sands Expo August 4 to 6, the six shows will be exhibiting more than 2,500 women’s and men’s apparel and accessories companies, making it the most comprehensive trade show event during the August market.
“The BJI Fashion Group is thrilled and honored to be a part of this new alliance,” said Britton Jones, president/ceo of BJI Fashion Group, which also owns Accessories magazine. “For far too long, the fashion markets in Las Vegas have not lived up to their real potential because they have been so splintered. Buyers have spent too much time rushing to try to reach all of the resources they want to shop and exhibitors have been frustrated by buyers being so pressed for time. Now buyers can shop the best of each season without leaving the Venetian.”
‘Strength in Numbers’
Agenda, a Los Angeles-based action sports and streetwear show, will be new to the Las Vegas market. Liberty, produced by Sam Ben-Avraham, founder of Project, will be its trade debt at the venue with 250 women’s and men’s brands.
ATS, Stitch and MRket have exhibited at the Venetian since 2005. And Capsule is now in its sixth season at the Venetian.
Commenting on the unprecedented trade show collaboration, Ben-Avraham said, “We want to make Las Vegas really sing again. Working together is a new way of doing business. Each of our four organizations are committed to servicing the industry as best we can. We want to provide the ultimate platform for brands.”
“Where there is cooperation and good will, Capsule is proud to be there,” said Capsule co-founder Minya Quirk. “We believe in strength in numbers and look forward to this exciting new union in Las Vegas alongside people and organizations we have long respected and admired.”
“The Agenda Show thrives on deeply established exhibitor and retailer relationships in the streetwear, lifestyle, and action sports industries and we couldn’t be happier to be a part of this new union of shows,” said Aaron Levant, Agenda’s founder, adding that assembling four leading trade organizations under one roof “will solve the increasing feelings of discontent surrounding the Las Vegas market, by offering a familiar and trusted trade show environment which houses four remarkable shows under one roof.”