Since Luke Knowles and his wife, founders of Free Shipping.org, came up with the concept in 2008, Free Shipping Day, a one-day, online shopping event when thousands of retailers offer free shipping with delivery by Christmas Eve, has grown into one of the holiday season’s biggest sale events.
In 2011, Free Shipping Day sales surpassed the $1 billion mark, a 14% increase from 2010. And the sales are expected to be even bigger this year with more than 2,000 retailers participating and promising to get packages to their destinations by Dec. 24.
If the findings of a Reuters/Ipsos poll released Wednesday are accurate, there are plenty of consumers who might partake of the Free Shipping Day deals: 58% said they had done about half or less of their holiday shopping so far. Moreover, 28% said they had not started their shopping while another 16% said they had completed less than a quarter of their holiday shopping.
Free Shipping provides an incentive to spend, too. According to Knowles, recent stats from a survey that show 90% of consumers spend more when offered free delivery, while nearly half will abandon a shopping cart if met with high fees.
For retailers, offering free shipping can be an expensive proposition, but one well worth it if new shoppers are converted to shop on their websites.
For a list of retailers participating in this year’s Free Shipping Day, check www.freeshipping.com for an updated list.