Mason, OH– Sunglass Hut, the leading global sunglass retailer, is going to be “moving like Jagger,” Georgia May Jagger, that is, the new ambassador and face of the brand. The model and daughter of Mick Jagger and Jerry Hall will appear in campaigns for Sunglass Hut beginning in this month.
The first integrated fall campaign featuring Jagger was shot by photographer Dan Jackson and launched globally in Sunglass Hut retail locations and online starting September 4.
At just 20 years old, Jagger has already been hailed a style icon; known for her perfect pout and trademark gap-toothed smile, she has graced the pages of American Vogue, British Vogue, Harper’s Bazaar, W Magazine, Dazed and Confused, I.D., Purple and more. Georgia has been featured in campaigns for Hudson Jeans, Rimmel, Chanel, Versace and most recently Madonna’s Material Girl.
In this new ambassador role, Sunglass Hut is looking to Jagger to provide the brand with an inside look at what is happening with today’s fashion lover and provide Sunglass Hut consumers with the latest trends in fashion. Jagger’s personal style is reflective of the Sunglass Hut consumer and her personal interests in photography and travel will show how sunglasses can fit into all aspects of daily life.
“As we began our search for a new ambassador and face of Sunglass Hut, we recognized that we needed someone who could connect with our customer on a peer-to-peer level,” said Fabio D’Angelantonio, ceo of the Luxottica-owned firm. “Today, the core Sunglass Hut customer is having fun with sunglasses, she knows her personal style and what looks good on her. She is looking to connect with someone on her level. Georgia is the perfect fit for that role. She’s a trend setter to her peers, she’s highly regarded by the fashion community for her style and beauty and of course, she loves sunglasses.”
“When Sunglass Hut approached me about signing on as their spokesperson, I was really happy,” said Georgia May Jagger. “I love to experiment and have fun with fashion and with my personal style. I often find it’s the accessories, particularly sunglasses that complete a look.” Georgia added, “I would always see Sunglass Hut in my travels across the globe. I was very familiar with the brand and of course I never go anywhere without my sunglasses. It’s a perfect match!”
In addition to appearing in front of the camera, Sunglass Hut will be showcasing Jagger’s photography online through a dedicated webpage at SunglassHut.com featuring a monthly photo story and personal travel diary highlighting Jagger’s experiences at home and abroad. The webpage will showcase what inspires Jagger in her travels across the globe and will also be shared with Sunglass Hut fans via the brand’s Facebook page. The webpage and Facebook application will incorporate Jagger’s love of photography as a way to further connect with the global Sunglass Hut audience.
Sunglass Hut is one of the retail brands of Luxottica Group, the global leader in eyewear. For more information please visit www.sunglasshut.com.