We call it a necessary accessory—your brassiere! When making clothing donations, women tend to throw in some tops, pants and shoes, but often forget to include what all women really need. For that reason precisely, Soma Intimates established a charity, Soma Intimates ‘Giving is Beautiful’ Bra Donation time.
To raise even more awareness toward women in need, Soma is collaborating with the National Network to End Domestic Violence (NNEDV). This collaboration brings attention to battered women in shelters as well as those estimated 4 million women in the United States who need a helping hand. With the new bra donations, the women (some who flee in the night in their nightgowns) who enter into any of the 200 NNEDV’s shelter programs won’t have to choose between purchasing food a buying a bra.