5 Ways to Win with Gen-Z Shoppers

In The Daily Scoop by Lauren Parker, Accessories Magazine

The former ‘it’ generation is getting older. Millennials’ purchasing power is on the verge of being surpassed by the next generation of consumer: Generation Z. Forward-thinking retailers are starting to heed the digital preferences and consumer expectations of this burgeoning market. Unlike millennials who grew up with technology as more of a convenience than a necessity, Gen Z sees it as an integral part of their daily lives. In fact, they cannot remember a time before the Internet. They anticipate a shopping experience that leverages technology in new and innovative ways, yet still provides the reassurance of being able to interact with a real, live human being. Read more at Retail Dive.

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