Dearfoams has announced its role as the Official Footwear Sponsor of the World Series of Poker (WSOP) for 2011 and 2012 in Las Vegas.
Dearfoams will provide thousands of complimentary slippers to all WSOP Main Event participants and during select additional events, including the Ladies World Championship on July 1. Even poker dealers and ESPN’s camera crew are encouraged to wear their Dearfoams during the event, says president Nancy Coons.
Logo and signage presentations will reinforce the brand.
WSOP, the longest-running, largest and most prestigious gaming event in the world, begins May 31 at the Rio All-Suite Hotel and Casino.
Dearfoams also will offer one lucky consumer a chance to win a $10,000 seat to the 2012 WSOP Main Event with a chance to win WSOP’s most coveted bracelet and spend a lifetime kicking back—in comfortable Dearfoams slippers, of course.
“We’re very excited to partner with the WSOP,” says Mark Zobel, vice president of marketing for the R.G. Barry Corp., the parent company of Dearfoams. “Dearfoams will enable players at the WSOP Main Event to ‘make themselves comfortable’ at the table, allowing them to worry about their hand, not about their feet.”
The partnership also provides Dearfoams with an opportunity to reach a broader male audience, who may not be as familiar with our brand as women.
Comfort might just play a vital role in poker playing—and winning. “Our champion last year won nearly $9 million while wearing flip flops, so we know poker players covet comfort in their pursuit of glory,” said WSOP Vice President Ty Stewart.
For more information about Dearfoams, visit www.dearfoams.com. Catch the WSOP tournament play with Dearfoams as the Official Footwear of the World Series of Poker on ESPN this summer and fall.