Purchase, NY—For a holiday selling season that is expected to hit an all time high, one channel continuing to show unprecedented increases is e-commerce. According to MasterCard Advisors’ SpendingPulse, which released its full holiday report (Oct. 31 to Dec. 24), e-commerce sales registered double digit increases for six out of seven weeks.
Apparel, Accessories Show Big Increase
Apparel and accessories sales were “clear leaders, helping increase the channel’s overall lift,” said Michael McNamara, vice president at SpendingPulse. “In terms of share, online apparel/accessories sales during the holiday season accounted for 18.8% of total sales in that category, compared to 16.9% in 2009.”
While other categories, such as electronics were strong, “jewelry, although still in positive territory, lagged behind,” he added.
Total online sales for the holiday period hit $36.4 billion, a 15.4% year-on-year increase over 2009 holiday season.
Among the highlights were six days this year when sales surpassed $1 billion compared with three days in 2009. Top days included Tuesday, Nov. 30, which posted $1.16 billion in sales, and Wednesday December 1, registering $1.13 billion. The Monday after Thanksgiving generated $999.3 million in sales, a 25.3% increase compared to the Monday after Thanksgiving in 2009.
Data Source: A macroeconomic indicator, SpendingPulse reports on national retail and services sales and is based on aggregate sales activity in the MasterCard payments network, coupled with survey-based estimates for all other payment forms, including cash and check. MasterCard SpendingPulse does not represent MasterCard financial performance.
SpendingPulse is provided by MasterCard Advisors, the professional services arm of MasterCard Worldwide. MasterCard Advisors provides payments consulting, information, analytics, and customized services to financial institutions and their merchant partners worldwide.