New York—Now that’s what we call holiday spirit!
More than 2,800 people entered Bergdorf Goodman’s holiday Polyvore challenge, where they had to design a virtual window display coinciding with the store’s own holiday windows.
The criteria? To take a “fantastical ride through vintage futurism, featuring 19th century space travel, Victorian aviation and the wonders of the Industrial Revolution.” Contestants were invited to make collages that coincide with this theme, using provided art on Polyvore that included flying machines as well as fashion and accessories from the store itself.
Submissions were judged by women’s fashion director Linda Fargo, director of visual presentation David Hoey and the retailer’s blogger @Bergdorfs, all based on “thematics, attention to detail, color scheme and more.” But the ultimate criteria? It had to be a window that David Hoey would design himself.
The winning window was created by CJF Design♥, and featured a Carmen Marc Valvo one-shoulder dress set against a Victorian London backdrop. And, similar to the Bergdorf Goodman visual team, the winner incorporated elements found all over the Internet — from 1stdibs and Project Gutenberg to iloverubberstamps.com.
CJF Design♥ will receive a $2,500 Bergdorf Goodman Gift Card, an autographed copy of Bergdorf Goodman’s new book Windows at Bergdorf Goodman, and an invitation to the unveiling of the store’s Holiday Windows with behind-the-scenes windows tour.
To see the finalists, click on the Bergdorf Goodman blog.