Berwyn, PA—All those shoppers lining up before 5 a.m.—or even earlier—for doors to open on Black Friday can expect cooler temperatures but Mother Nature shouldn’t be raining on retailer’s parades on November 26.
“Although many locations in the Ohio Valley and East Coast will experience rain prior to Black Friday, precipitation during the weekend will be scarce,” predicts Planalytics Inc, a consultant that provides “business weather intelligence” to retailers. “Chances of rain will be confined to the Pacific Northwest, and lake effect snow will impact areas around the Great Lakes.”
Cooler Temps May Bolster Seasonal Items
In fact, Planalytics says most major U.S. population centers will have clear conditions for the Black Friday weekend, so “consumers will be able to easily travel to their favorite mall, big box store, or restaurant. Traffic levels should be high in most areas as a result.”
Moreover, temperatures may be cooler than typical in the Eastern two-thirds of the continent (including Chicago, St. Louis, Philadelphia, New York, and Toronto). “This is significantly different than last year, when temperatures were much warmer than normal in many North American locations.” Consequently, that might translate into increased demand for seasonal items such as sweaters, outerwear, boots, and cold weather knit accessories.
Sales of hot foods and beverages will be much more robust than last year throughout the Eastern regions. In the West, warmer conditions will benefit traffic to businesses and non-seasonal items such as electronics, toys, and jewelry, Planalytics adds.