West Hollywood, CA—Actress/model Jaime King was joined by some of her celebrity pals on March 22 for the launch of the “Love Tour,” a jewelry fundraising event by Saint Vintage to support Stand Up To Cancer (SU2C).
Held in the Panorama Room atop the Andaz Hotel, the event was the first in a series of initiatives by Saint Vintage to raise awareness about SU2C in the United States.
Celebrities, such as, such as King, Minka Kelly, Colin Egglesfield, Jerry Ferrara, Tom Felton, Matt Lanter, Zelda Williams, Daniel Sharman, Claudia Lee and Lyric Ben, took turns as jewelry designers creating their own custom “Love Strand” necklaces. Their creations, made from Saint Vintage’s beads and charms, will be available for sale on the Saint Vintage website (www.saintvintage.com) next week. Several even wrote short notes of their own words of inspiration that will accompany their creations.
Each “Love Strand” will retail for $300. Saint Vintage will be donating 100% of the proceeds from the sale to SU2C.
Saint Vintage’s “Love Tour” is a yearlong trunk show campaign to benefit SU2C, with Saint Vintage trunk shows touring across the country and all sales benefitting SU2C. The designer, Paige Jansen-Nichols-will also host private trunks shows throughout the year to supplement.
Jansen-Nichols created her Saint Vintage collection of antique beads, crystals, medals etc. to help families struggling
with cancer and to raise funds for a cure. She began the business after her own battle with cancer and donates 50% of proceeds back to cancer research organizations.
About Stand Up to Cancer (SU2C)
Stand Up To Cancer (SU2C)–a program of the Entertainment Industry Foundation (EIF), a 501(c) (3) charitable organization–raises funds to accelerate the pace of groundbreaking translational research that can get new therapies to
patients quickly and save lives. SU2C facilitates collaboration among the best and the brightest in the cancer research community.
The American Association for Cancer Research (AACR) and a Scientific Advisory Committee conduct rigorous, competitive review processes through which SU2C’s grantees are selected. By galvanizing the entertainment industry, SU2C generates awareness and builds grassroots support for this new approach to ending cancer. For more information, visit www.su2c.org.