The venerable retailer has entered the world of off-price retailing with a new “Last Call” initiative, which includes a website, flash sales and two concept stores.
“We are redefining the off-price market by launching the Lastcall.com web site and our new store concept, Last Call Studio,” said Last Call Senior Vice President Managing Director, Tom Lind. “Last Call Studio stores will offer branded, current season, on-trend product direct from the market at a great discount at an in-town location; and the e-commerce site will provide the same experience with a combination of product from our post season merchandise from Neiman Marcus.com and Bergdorf Goodman.com as well as our off-price merchandise sourced specifically for Last Call.”
Items online show a suggested retail price as well as Last Call’s discounted offering. A quick survey of accessories revealed a $250 Lauren Merkin clutch selling for $175; a perforated Linea Pelle bag reduced from $$95 to $300. While Lauren Merkin has bags selling on NeimanMarcus.com, they are not the same ones.
A section of Lastcall.com called Fashion Dash offers registered shoppers timed “flash sales” on current trends. They can also sign up to receive notifications on in-store events and specials, as well as news on new merchandise.
Regarding the brick-and-morter Last Call Studio stores, two will debut in November of this year in Rockville, Maryland, and Paramus, New Jersey.
Neiman Marcus already operates 28 Last Call Clearance Stores in regional outlet centers, which offer a mix of merchandise from Neiman Marcus and Bergdorf Goodman stores, websites, and catalogs and addition to a mix of merchandise purchased directly from designers. Last Call Studio stores will offer just the latter.
“We are pleased to introduce this new multi-channel environment for Last Call. We believe it offers another dimension for our customers and fills a white space in the retail category,” said Neiman Marcus Chief Marketing Officer, Wanda Gierhart.