Stockholm—French brand Lavin is the latest luxury brand to collaborate with fast-fashion retailer H&M on a designer apparel collection for men and women.
Designed by Lanvin artistic director Alber Elbaz and men’s wear designer Lucas Ossendrijver, the Lanvin for H&M women’s and men’s apparel collection goes on sale on November 23 in about 200 H&M doors worldwide. To build up the hype for ahead of the launch, the collection will be unveiled through a film on the H&M website on November 2.
“I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public,” said Elbaz on Thursday.
“It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men,” added Margareta van den Bosch, creative advisor at H&M. “The launch in November is going to be full of wonderful surprises.”
Previously, H&M collaborations with designers such as Karl Lagerfeld, Stella McCartney, Comme des Garçons and Sonia Rykiel, sold out quickly with consumers often lining up hours in advance of the collections’ in-store debut.
Since joining Lanvin as artistic director in 2001, Alber Elbaz has transformed the Paris-based label, founded in 1889 by Jeanne Lanvin, into the fashion forefront, pioneering trend such as ribbon, bows, pearls, raw edges, sumptuous color and metallic embellishment among many others. Since the introduction of a new menswear line in 2006, Alber Elbaz has also been influential in menswear trend, too.
While there’s no word yet on what retail pricepoints and accessories associated with the collection, the prospect of buying a Lanvin at H&M “more democratized” pricepoints is sure to make the collection of the most coveted of the holiday season.
Not to mention it’s good news for first lady Michelle Obama, one of Lavin’s biggest fans, who took heat last year when she spotted wearing $540 Lanvin tennis shoes to a food bank appearance.