New York—In between shooting episodes of “The Apprentice” and overseeing some 70 real estate projects for the Trump Organization, Ivanka Trump, The Donald’s daughter, has been excitedly tweeting about the launch of her latest business endeavors: a handbag collection produced by Mondani and a footwear collection by Marc Fisher.
“Just concluded a meeting with my handbag partners. The bags looking amazing! Ladies..you’ll love them! The line will be in stores next March!” tweeted Trump, who’s first foray into fashion was her fine jewelry collection launched in 2007.
Although her fine jewelry collection, where retails start about $500 and go up into the tens of thousands, Trump’s handbag and shoe collections are aimed at department and better specialty store consumers.
The handbags, which would hit retail for Spring 2011, will retail for $78 to $148; the footwear, $80 to $145.
While retailers won’t see the collection until they premiere next week at New York Market Week, Trump, who recently sat down for an interview that appears in the August issue of Accessories magazine, gave some insight into what an Ivanka Trump handbag might look like. “I go for structure—clean, crisp lines. Bags that easily work from day into night.”
In fact, Trump takes a very hands-on approach to her footwear and handbag licenses—from researching the market to find niches to heading meetings where executives and designers involved in creating her shoes, handbags and jewelry exchange ideas.
‘IT’ Bags at Accessible Retails
“Ivanka is not only the inspiration for the collection, she has been very hands-on with every aspect of its development,” adds Steven Hedaya, Mondani’s president.
Trump, too, is involved in the marketing, often updating her Twitter followers—some 700,000 at last count—about the progress.
When asked if “regular” women could afford her “IT”—“Ivanka Trump”—bags, Trump quickly tweeted back: “Yes!! I want them to be accessible to everyone!”