Los Angeles—Some might call it the “revenge of the ‘Gleeks.’” But the unlikely success of Fox TV’s show “Glee” which went from underdog to a cult favorite in less than two years is giving its fans—so-called “gleeks”—even more reason to sing out.
Twentieth Century Fox Consumer Products unveiled plans this week for a merchandising launch for the show about a high school glee club. The global licensing program will tap into key attributes of the show–music, dance, self-expression and comedy-–and focus on several categories, including video games, games, apparel, accessories and books, licensing executives say.
“‘Glee’ has hit a high note as one of the most attractive entertainment properties in the market today and ‘Gleeks’ are embracing the show into all aspects of their lives,” said Robert Marick, executive vice president of Fox Consumer Products. “The merchandise launch will allow fans to continue to engage and express themselves in ways that are core to the essence of the show.”
In addition to a spin-off prequel book coming out in August, Glee will have its own Wii game, karaoke machine, board games and even a line of Hallmark Greeting cards.
Fox also plans to launch licensed t-shirts, sweatshirts, sleepwear, headwear and other apparel, as well as handbags and small leather goods.
Part of the launch includes a key deal where Macy’s will be the exclusive place for a broad line of “Glee” inspired T-shirts, jackets and other apparel from Awake Inc. starting in August and running through the 2010 holiday season. Claire’s also will debut exclusive “Glee” jewelry in September.
Much of the merchandise is scheduled to launch in August and September to capitalize on the back-to-school business.