With close to 1,500 stores worldwide (49 of them in 30 cities in the United States), Spanish fast-fashion specialty chain Zara is about to gain on international chains like H&M or Club Monaco that have websites but don’t offer online shopping in the States.
Zara has already offered online shopping in 16 countries, but its U.S. e-commerce debut is the first of its kind outside of Europe.
This is part of a broad e-commerce initiative. Just last year, Zara launched e-commerce for Spain, France, Germany, United Kingdom, Italy and Portugual.
Zara also has 400,000 Facebook fans in the U.S., and offered a preview of the shopping site plus shopping opportunities six hours prior to the midnight launch, just for “liking” the site.
Key highlights of the e-commerce site include:
- The full range of women’s, men’s and children’s clothing available in-store
- Free standard delivery shipping (2 to 4 days) to all 50 states
- Express (24-48 hour) delivery at a flat rate of $9.95
‘Dear America’ Campaign
To mark the launch of its e-commerce site in the U.S., Zara commissioned photographs of America’s 50 states, which are proudly displayed on the site. Twenty-four photographers contributed photos to the “Dear America” campaign, which is comprised of 50 photos.
Zara is part of Inditex Group, one of the world’s largest fashion retailers, with over 5,150 stores in 78 countries.