2012 Fashion’s Night Out Opens Retailer Registration

In Marketing, What's New, Industry News by Accessories Staff

The FNO 2012 Collection (Photo: Vogue)

New York—This year’s Fashion’s Night Out (FNO) may not be until Sept. 6, but the annual celebration of the U.S. fashion industry is looking for a few good retailers.

Starting this week, FNO is opening up registration for retailers, and e-tailers, to sign up to participate in this year’s shopping events.

In 2011, hundreds of retailers in more than 250 cities and more than 300 e-tailers participated in hosting shoppers, celebrities, designer appearances, special products, fashion games and musical performances.

In conjunction with registering for FNO, participating retailers will be able to order the 2012 edition of the FNO collection, women’s and men’s tops and tote bags, commemorating the event. As in past years, 40% of the proceeds will benefit the New York City AIDS Fund in the Community Trust. (So far, FNO has raised more than $1 million in the fight against AIDS).

The new FNO collection has a bolder graphic logo and will be available in the following options:

• Women’s short-sleeved tee in black/white, red/white, or blue/white. Suggested retail, $25

• Women’s long-sleeved in black/gray. Suggested retail, $30

• Men’s short-sleeved tee in black/white or black/gray. Suggested retail, $30

• Canvas tote in black/cream. Suggested retail, $50

Deadline for wholesale orders is April 6. To request order form, retailers should email: fnocollection@CFDA.com.

Retailers interested in joining “the world’s premier shopping event” can sign up at www.fashionsnightout.com.


About Fashion’s Night Out

Fashion’s Night Out (FNO) is an unprecedented global initiative originally created in 2009 to celebrate fashion, restore consumer confidence, and boost the industry’s economy during the recession. On Thursday, September 6, Fashion’s Night out will return to New York City and other cities across the country to highlight fashion and support retail with exciting events that include designer appearances, celebrity guests, fashion shows, and musical performances. In the United States, the program is collaboration between Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. For more information visit www.fashionsnightout.com, or follow on Twitter @FNOnyc (#FNO).


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