20 Things We Loved at MAGIC Marketplace

In What's New, Industry News by Lauren Parker, Accessories MagazineLeave a Comment

What happens in Vegas is…MAGIC! After a whirlwind trip to Vegas where we ran back and forth between the Los Vegas Convention Center and the Mandalay Bay, burned holes in our (stylish) sneakers and seemingly logged 100 miles in steps, we’re ready to report on what stuck in our minds from WWDMAGIC, FN PLATFORM, POOLTRADESHOW and PROJECT WOMENS.

Aside from our SS18 Trend Boards and the Accessories Booth Awards, plus an informative panel on the Intersection of Fashion and Beauty, which we’ve already written about about, here are some other things that brought a smile to our faces. And sometimes the little things left the biggest impression.

EXTRA! WAS THERE

WWDMAGIC’s own Kelly Helfman called out some fashion trends for SS18 including the ever-important fanny pack! Download and watch the video here.


OP-ART BOOTHS

Footwear line Dolce Vita stopped buyers in their tracks with its groovy, black-and-white optical display that just begged for an Instagram selfie.

Dolce Vita at Project Womens


CLEAN DISPLAYS

Nothing catches the eye like clean lines, symmetry, and of course nice product. We loved this display from Australian brand Lack of Color hats for coming up with a compelling way to show rows and rows of neutral colors.

Lack of Color at Project Womens


AIR STREAMS

Pura Vida set up camp in the parking lot, showing their bracelets in a tricked out Air Stream for maximum wow factor.


UPDATED PHONE CARRIERS

It seems half the people walking MAGIC were wearing Bandolier’s leather cross-body phone case, which snaps right onto the phone. Updates for next season include a comfortable wide wristlet with metallic foil accents, taking phone accessibility to a new level.

Bandolier at Project Womens


DONUT WALLS…

‘Nuff said.

Casery at WWDMAGIC

…AND ICE CREAM STANDS

Well, handbag company Melie Bianco didn’t actually have an ice cream stand at its WWDMAGIC booth, but it was a clever eye-catching display for its promotion.

Melie Bianco at WWDMAGIC


MENSWEAR PRINTS

Glen Plaids, Checks, Tweeds are all coming for FW18. Mens tie prints also pick up speed, with bows to play off the masculine/feminine angle.

Jane and the Shoe at FN Platform

Jane and the Shoe at FN Platform

Bill Blass at FN Platform

WWDMAGIC

Like Dreams at WWDMAGIC


SNEAKER ACCESSORIES

Want to update those sneakers? Just lace this fringe attachment by the brand Fringe onto the sneaker. Fits any style. Wear as pairs or mismatched singles.

Fringe at POOLTRADESHOW


FEATHERS

Fashion is an evolution, not a revolution, so everyone’s looking to see what the ubiquitous tassel earring evolves into. According to Kendra Scott, the answer is feathers. And they look terrific.

Kendra Scott at Project Womens


BEST COMPANY NAME…EVER

Katie Wilson is the “good twin,” except when she’s the bad one. Just ask her brother (older by 13 minutes).  Regardless, we loved this LA-based card and jewelry/pin brand for its product…and for making us laugh.

The Good Twin at POOLTRADESHOW


A NEW ALPHABET

It’s not every day you come across a new alphabet, but Joya Jewelry set out to do just that. These fictional “letters” are set to look like ancient tribal letters.

Joya at WWDMAGIC


MEN’S-STYLE CAPS

Call it the Greek fisherman’s cap (in wool with a braid), captain’s hat (in canvas), military hat (in olive green), or the biker hat (in leather), but this silhouette is going to be everywhere. Olive & Pique added velvet and lace to feminize it.

Olive and Pique at WWDMAGIC


WHEN LIFE GIVES YOU LEMONS…

What to do when life gives you lemons? Make shoes! These rain-resistant boots by Lemon Jelly look cool…AND smell like lemons!

Lemon Jelly at FN PLATFORM


GLAM ROCK

Unfortunately these Kenneth Cole sequin boots won’t be in store early enough for us to wear them to the “David Bowie Is…” exhibit at the Brooklyn Museum, opening March 2

Kenneth Cole at FN PLATFORM


WOMEN EMPOWERMENT

Women are standing up loud and proud with accessories and gift items to remind everyone what we’re thinking of anyway. From gilted lettering to sweat socks, women’s power has no limits high or low!

Esselle x Poppy at COEUR x Project Women’s

Gumball Poodle at POOLTRADESHOW


UNICORN MAGIC

What’s a show called MAGIC without some magical creatures? The unicorn lives on, mixed with lavenders, bright colors, hologram fabrics and glitter…or with rainbows coming out of its butt. Because, of course.

OMG Accessories at WWDMAGIC

Sock It To Me at WWDMAGIC


SOCK SNEAKER/BOOTS

Let’s just say the Balenciaga’s influence on the sock/sneaker/shoe hybrid is strong. Here, Kenneth Cole does a new interpretation.

Kenneth Cole at FN PLATFORM


THE LIGHT FANTASTIC

OK, lighting might not be an overly sexy topic to cover in a fashion report, but truth is, this was a game changer. As part of a new initiative, the Mandalay Bay Convention Center and UBM replaced more than 1,000 light fixtures with top-of-the-line LED lights, increasing the luminescence range of the interior hall by nearly 300% and resulting in 85% less energy usage than previous lighting units. The upside? A more efficient, brighter trade show floor, the better to highlight ready-to-wear and accessories.


MAGIC STRONG

This past December, UBM Fashion donated $10,000 to the Las Vegas Victims Fund (LVVF) organization – a non-profit whose mission is to coordinate and distribute charitable contributions to assist the victims of the October 1st shooting at Mandalay Bay


BONUS: VLADA!